AS Media : Key Concepts

Any media text is made up of GRANITE.  Confused?

• Okay, Every media text belongs to a Genre or group (a horror film, dance track, teen magazine)
• Within that text, a person, place or object is being Represented in some way, shape or form.
• The Audience for that media text will make sense of it using their personal and shared experiences
• The text also contains a Narrative, be it a photograph of war or some bad gangsta lyrics about pimping your uncle
• The text didn't evolve from bacteria, it was constructed by a media Institution for financial purposes and has elements of theirIdeology embedded within the text.
• It was produced using some Technology, be it DTP (Desk Top Publishing software) or hardware
• The Evidence is the product itself which you can then reference against other Experiences you've had with similar Media
• Get it?!